From Everyday Essentials to Timeless Treasures

Bridging Premium Brands with Rural India.

2+ Fortune Alliances connects 18 NBFC & MFI partners, 30+ premium brands, and 1,00,000+ households across 20+ Indian states.

0Years
0+Brands
0Partners
0K+Households
2+ Fortune Alliances distribution network bridging premium brands to rural & semi-urban India

₹100 Cr

FY 2029-30 Turnover Target

↑ 65% CAGR8-year trajectory
20+ States
Operational presence· Ranchi· Patna· Punjab· Chandigarh· Cochin· Visakhapatnam· Varanasi· Bhubaneswar

02 — Our Story

Built on the belief that every family deserves better.

Rural women entrepreneur accessing digital financial services

Founded 30 June 2022 in Hyderabad, 2 Plus Fortune Alliances Pvt Ltd was created with a single conviction — that rural and semi-urban Indian families should have access to premium consumer goods at fair, structured prices.

Our aggregator model bridges the gap between manufacturers and the last mile — enabling NBFC and MFI partners to offer aspirational products directly to households that traditional retail never reached.

12 Consumer Categories

KitchenwareHome AppliancesHome FurnishingHousehold FurnitureElectricalsElectronicsWhite GoodsWater PurifiersPortable SolarMobiles & AccessoriesHealth & HygieneFMCG / Commodities

₹5.24 Cr

FY 2024-25 Turnover

20+

States

100K+

Households impacted

03 — Trusted Network

NBFC's, MFI's, Cooperatives,
Sec-8 Co's, Trust's, NGO's & B2C.
One unified network.

View all brands & partners
Sugmya FinanceVedika Credit CapitalHESASouth India FinvestNavachethana MFIMaximal FinanceNavodit FoundationInvestment Trust of IndiaAarthsiddhiPJ Aruvi FinanceSangamam FoundationUtthejanaPavagada SouhardaSuyoga Co-opChhaya FoundationGnanashaleAnandam FinanceJeevan Abhivriddhi

Associated Brands

Third Wave Power (JUGNU)OrientWhirlpoolHaierCromptonTharun ShaUnitedPrestigePigeonBajajLuminousSamsungD.lightVivo+ Others

04 — Leadership

Led by experience.

Our team brings banking, MFI, and consumer-finance expertise — translating deep market knowledge into a partner-first distribution strategy.

SP

Srikanth Pagolu

Founder & Director

Banking, MFI, Distribution

SM

Sharada Manisha

Independent Director

MFI regulatory expertise

PA

Prasad Andrews

Head of Operations

Distribution and fulfillment operations

Let's build together

Ready to become
a 2+ Fortune Alliances partner?

Headquarters

504, 5th Floor, Nami Shree Infratech,
T19 Towers, MG Road, Hyderabad — 500003

Direct

+91 9966 16 1616

+91 7306 96 9696